Dear Valued Customer, Meta has confirmed a set of pricing changes to the WhatsApp Business Platform that take effect on 1 October 2026. Future Communications Company is sharing the details early so you can review your messaging and budgets ahead of the date. The changes affect all businesses using the WhatsApp Business Platform (API). Two message […]
Now, Meta (formerly Facebook) has introduced a new feature called Marketing Messages Lite API (MML)—a game-changer for WhatsApp marketing. But what exactly is MML? How does it work? And why should your business care? Let’s break it down. What is MML (Marketing Messages Lite API)? MML is Meta’s newest solution designed specifically for sending marketing […]
Important Update: New WhatsApp Business API Pricing Effective July 1, 2025 (Ref : https://developers.facebook.com/docs/whatsapp/pricing) At FCC, we’re committed to keeping you informed about changes that impact your business communications. Starting July 1, 2025, WhatsApp will implement a new pricing structure for its Business API services. These updates are part of WhatsApp’s ongoing efforts to enhance […]
Attention is the game. If you’re not gaining people’s attention in the noisy digital world, you’re not in the game of marketing. -Gary Vaynerchu 1. Have a clear strategy Define your target audience, goals, and objectives to guide your digital marketing efforts . 2. […]